Sources said Simpson and her mother, Tina Simpson, are working with William Susman’s Threadstone to raise money to buy back the Jessica Simpson Collection business.
Sequential bought the master license for the sprawling lifestyle brand in 2015 and is believed to have maintained it with annual sales of around $1 billion, pre-pandemic. But lately the licensing house has been struggling with a debt load of $463.2 million and a market capitalization of just $41.4 million, according to S&P Capital IQ.
Sequential had been looking to sell off assets, but put that process on hold as it rationalized its cost base during the pandemic. In December, it waded back into the market with “a broad exploration of strategic alternatives” — that essentially put a “for sale” sign on the group and its assets. Last month, the company sold off its sneaker-roller skate hybrid brand Heelys to BBC International for $11 million in cash.
The brand launched at a time when celebrity-based lines were enjoying a burst of popularity, but while many of the businesses from that period have faded, the Jessica Simpson Collection achieved a real critical mass and has evolved with Simpson herself personally and through corporate changes.
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