From BTS to G-Dragon, Kim Ri-eul breaks barriers of hanbok

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The fashion market, unreceptive to Kim Ri-eul’s idea, was an uphill battle. But he was willing to tackle it. AsiaNewsNetwork

Kim Ri-eul. Kim Ri-eul’s Instagram via The Korea Herald/Asia News Network

Having always been creative and savvy, Kim came up with the idea of incorporating hanbok into everyday suits, despite having almost zero background in fashion. In fact, as a kid, he was a soccer enthusiast whose closet was rife with casual sportswear. It took him six months to tailor his very first hanbok suit, but Kim was fortunate to find support from hanbok masters, business mentors and foreign friends who cordially modeled his creations. The photos, which earned over 60,000 likes within a week on Instagram, drove him to stardom.

In 2018, his career hit a new high when Big Hit Entertainment reached out to him ahead of BTS’ historic gig at the palace. Keeping up the winning streak, Kim appeared in Samsung’s “Fashion Stage” advertisement for the Galaxy S21 in January this year. More recently he held an event at the Dongdaemun Design Plaza in central Seoul, where the suits worn by Suga and J-Hope during their “Idol” gig are still on display.

Even now, Kim’s head is brimming with innovative ideas. Recently, he’s been working closely with ambassadors from over 20 countries. Some of the projects include making tailored hanbok suits and adding traditional touches to wedding gowns for people in different countries. Kim’s vision encompasses diverse possibilities for hanbok, such as tennis skirts, leather jackets and even sweatshirts.

 

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