. It’s hard to find a way that can beat that. We’ve tried, the best we can to show that through digital. [But] I’m just being optimistic and realistic at the same time. Doing fashion shows costs a lot of money.”
“I did hope when the pandemic first hit that it would make the fashion industry a more even playing field,” Beckham added. “I thought, everybody’s going to be, it’s going to be less about spending money on big shows, flying editors from one side of the world to the other. Sadly, that didn’t happen. The big shows are still happening from the big houses. I think it’s great for the people that can do that. But for the smaller brands, it makes it a very, very difficult place to try and compete.
Beckham said her collaboration with Reebok, which debuted in 2019, did “wonderfully well during lockdown.” But in February it was reported that the Victoria Beckham fashion line had accrued losses of more than $63 million dollars since it first went on the market in 2009. “There have been lots of board meetings, lots of talk of restructuring,” she said in the Evening Standard interview.
It’s possible the Victoria Beckham brand, despite being sold in retailers including Neiman Marcus and Saks Fifth Avenue, could go the way of companies like Sies Marjan and Totokaelo, which were forced to shutter during the pandemic. But according to the designer, she remains hopeful. “I feel so blessed to still have a business,” she said. “I feel very lucky to have a team that have worked so incredibly hard during this time.”