: someone in the movie business actually mentioned movie theatres. “Please watch our movie on the largest screen possible,”star Frances McDormand said after her drama won the Oscar for Best Picture. “And one day soon, take everyone you know into a theatre, shoulder-to-shoulder in that dark space, and watch every film that is represented here tonight.”
Anxiety in the Canadian exhibition sector grows by the day. Thanks to a robust vaccine campaign in the United States, increasingly more American theatres are reopening and loosening capacity restrictions, paving the way for a genuine summer-movie season – a parade of hits that threatens to bypass Canadian theatres and audiences completely.
Noting that theatres must not only combat government-mandated shutdowns but also “tectonic shifts” in consumer behaviour and film supply, MTAC outlined two immediate steps that Ottawa could take to help. First, extend the Canada Emergency Wage Subsidy and the Canada Emergency Rent Subsidy , which are both expiring in June. Second, establish relief funding for all cinemas, regardless of size or geographic distance from major cultural centres .
That cinema in the photo was cooler when it was the Montreal Paramount. Now it's named after a bank (yeah, I know, probably also due to declining revenues for movies that aren't mega-franchise flicks even before the pandemic). I still wanna see movies on the big screen though.
Breaks my heart
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