Girl in Red, the Norwegian alternative musician whose debut album arrives on Friday, is drawing a growing Gen Z audience thanks to her yearning songs about infatuation, heartbreak and mental health.
The new album, “If I Could Make It Go Quiet,” comes three years after the rising artist, whose real name is Marie Ulven, wrote a song about unrequited love, “I Wanna Be Your Girlfriend,” that went viral on YouTube in 2018. Since then, the 22-year-old singer-songwriter and producer, who is gay, has gained close to 10 million monthly listeners on Spotify and collaborated with.
“Gen Z as a whole is really gravitating toward her,” says Ned Monahan, Spotify’s head of global hits, who oversees playlists like “Today’s Top Hits” and “New Music Friday.” “She is defining a style and a genre kind of unto herself.” Ms. Ulven’s popularity reflects a subtle shift in pop music in recent years: Gen Z indie acts are bringing a rawer, more intimate sound that emphasizes introspection and emotional honesty. These artists, many of them women, are influenced by
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'co-produced by Billie Eilish's brother' bruh just call him Finneas. People know who he is and it's always low-key insulting to describe someone by how they are related to someone else as if they don't matter to the same degree lol
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