Do not tap"Allow," unless you love creepy online ads.
Facebook and other apps that make money by collecting our data and showing us hyper-targeted ads aren't happy about having to ask permission. Mark Zuckerberg and friends have deluded themselves into thinking people enjoy feeling as though Facebook is eavesdropping on their conversations. With iOS 14.5, an app simply can't access your phone's IDFA unless you tell the operating system it's OK. And if you ask not to be tracked, apps also aren't supposed to pass other kinds of personal information to marketing companies and data brokers. That includes your email address, location and other sneaky ways to identify your phone. Apple says it's going to police that policy through its App Store review process. We'll have to see how well Apple does this.
The Washington Post is updating its apps for iOS 14.5 so that it no longer collects or uses the IDFA, says company spokeswoman Shani George.