Actress Viola Davis, who's nominated for lead actress for the title role in 'Ma Rainey's Black Bottom,' poses in the press room at the 89th annual Academy AwardsThe pandemic killed off a number of Hollywood traditions in the past year. The Oscar season swag bag wasn’t one of them.
The value is a drop of $20,000 from last year, the first dip since 2016, when it was cut by half after a legal dispute between Distinctive Assets and the Academy of Motion Picture Arts and Sciences. The Academy, which is putting on its 93rd Oscars this year,the “less than wholesome” nature of some of the gifts and the negative press surrounding it.
Brands reap the rewards of their marketing spend through celebrity mentions on talk shows or social media, as when 2019 supporting actress nominee Melissa McCarthy showed off the sad clown painting artist Reian Williams created for her husband’s birthday during an appearance on theshow, or when Amy Adams was photographed wearing the “Strong is the New Skinny” T-shirt the day after her bag was delivered that same year. Recipients also pay income tax for the monetary value of all accepted gifts.
In recent years, the Oscars gift bag has made headlines for its cannabis gifts and this year is no exception. The gift bag will include 24-karat gold vape cartridges from Hollowtips and sleep capsules that blend CBD with low-dose melatonin and a hemp salve from Fifth Element for post-workout recovery.
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