The Oscars have always been an ad for going to the movies, but as we head into this year's ceremony on Sunday, the future of movie-going and the Academy Awards themselves are as uncertain as they've ever been in the show's 93-year history.
"The Oscars will always be a part of the glitz and glamor of Hollywood," Paul Dergarabedian, senior media analyst at Comscore, told CNN Business."The difference may come in the way that the 'bump' they provide is measured; whether in box office dollars, streaming views, video sales and rentals or social media likes."
Warner Bros., similarly, has seen encouraging returns for"Godzilla vs. Kong," which has amassed $400 million globally despite premiering on HBO Max. The question is how much bigger that number would be without streaming siphoning away a portion of potential ticket buyers. Hollywood's most important awards show has celebrated the biggest blockbusters of the year before. For example,"Titanic,""The Godfather" and"Forrest Gump" were all hits as well as Best Picture winners.