landed both artists their first Hot 100 No. 1. Her biggest tour yet, planned for last spring, sold out in 10 minutes. You can probably guess what happened next.
Behind that infrastructure is something of a paradox: Despite the experience the co-managers bring to the table, each seems keenly aware that the best strategy is usually to let Doja be Doja. “I felt from the moment I met her that she was going to be a superstar, because she has this drive and vision about her music that no one can modify,” says Asrat. “Doja, from the beginning, has been the mastermind behind everything.
“Doja’s ultimately a native of the digital space,” says John Fleckenstein, who has been with RCA since 2015 and became COO early this year. “The whole ‘Mooo!’ exercise was a great example of her nailing the thread in the conversation that was going on with her fan base, diving into that culture — which is cut-and-paste and crazy and weird and trolling and all of the stuff that goes on online,” he adds with bemused admiration. “That’s where the groundswell came around her.
DojaCat She rocked 👍 lit asf
DojaCat ✨✨