Yola: Giving Voice to the Black Roots of Folk

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Thinking only about iamyola's new single...

a bittersweet song about past lives and regret, she captures all she's experienced with direct lyrics given deeper poignancy by how she sings them."I gave it all away," she sings."It takes my breath away."is suffused with a defiant spirit like on its title track or on"It Ain't Easier.

She's similarly outspoken, and a Black woman singing roots-based rock music during a political moment in America confronting its own hideously racist origins."I will not be stopped by views that I should be in a role of service because I look how I look," she says."Not when I have this much to say."Now, there's no stopping Yola. She's only had a week off touring in the last six months.

Artistic flexibility and a desire to help others connect to their history is now what's most important to Yola — beyond seeing fans wear her merch or sing her lyrics back in sold-out venues, or being occasionally stopped in the street by people who thank her for being herself. For someone who never quite fit anywhere, those experiences are undeniably validating and something she'd now like to pay forward.

"I knew I was always going to be fighting to highlight the relationship of people of color to all of these genres of music," Yola says."And I'm going to want to talk about the erosion of Black people in rock 'n' roll music, considering Sister Rosetta Tharpe and Big Mama being main creators. This career is about having an arc, and a long enough time to explore it all, instead of just being a one trick pony.

 

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