Salman Khan’s ‘Radhe’ Adopting Multiplatform Release After COVID Resurgence

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The raging new wave of the COVID-19 pandemic in India has caused producer ZEE Studios to change its film releasing strategy. “Radhe: Your Most Favourite Bhai,” the latest vehicle for Bo…

will not be released in theaters alone, but instead be distributed simultaneously across multiple platforms.

After a period of respite, India is now the global epicenter of the pandemic. It is recording nearly 300,000 new cases and 2,000 deaths daily. But rather than delay the film’s release, Zee has chosen a hybrid theatrical and premium online approach. “While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than ‘Radhe’ to offer the audiences who’ve been waiting for an out and out entertainer for over a year now.

 

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