“Flo humanizes insurance, something that can feel pretty impersonal,” VCU Brandcenter professor Caley Caldwell explained. “We are paying for something we hope we never need and if we do need it we want to believe that it will be easy and human. Flo seems like the kind of person we would hope to get on the other end of the line to help us through an unpleasant situation.”
in 2016. “She is super friendly and nice, almost to the point of madness. I was like, ‘I can do that.’ I went straight to my mom and I credit her with Flo’s personality. “I said, ‘Yes, I can become Jane Courtney!’” “If you see Flo 15 to 20 times a month, multiply that by 10 years–I don’t care if you’re Tom Hanks, Will Smith, Ellen DeGeneres–whoever it is, if they’re trying to sell you something, you’d probably get tired of that person,” Progressive CMO Jeff Charney told. “The data is showing us the opposite about Flo. That’s a very difficult thing to achieve.”
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