Unlike many of the entrepreneurs who will set up at 58 Oxford Street next month,During lockdown, though, she had to shut her health and beauty store, Seekology, in Richmond in south-west London.
"Retailers that offer the same old brands are not attractive to customers. People want to go somewhere where they get a unique experience." The "pop-up" scheme has been set up by business support provider Enterprise Nation and mobile point of sale company SumUp.
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