The first store selling Gucci products in Japan, operated by Sun Motoyama, opened in Ginza in 1964 and the brand’s first boutique was unveiled in Tokyo in 1972. It was Gucci’s first store to open in Asia. The world is clearly a different place and other Asian countries have emerged as solid luxury markets, but Japan remains a stronghold, according to Gucci president and chief executive officer Marco Bizzarri.
The first two floors will be unveiled on April 29. Over a total space of more than 7,776 square feet, they will carry a full range of men’s and women’s ready-to-wear, handbags, luggage, accessories, shoes, jewelry, silks, belts, watches, eyewear, fragrances, and the Gucci Décor collection. The brand will also offer exclusive pieces, such as handbags in precious leathers and distinctive jewelry.
One way to differentiate the stores is through food, said Bizzarri, paying close attention to the territory and giving a local flavor to each. The restaurant will be the third in the world following the first at the Gucci Garden in Florence in 2018, followed by one in Los Angeles on the rooftop of the Beverly Hills flagship.
Gucci has recently launched several dedicated initiatives in Japan. Last June, debuting its first circular collection Gucci Off the Grid, an entire range of products were created in a special blue color exclusively for the Japanese market in a selection of genderless bags, wallets, sneakers, rtw and hats. Japanese musician Miyavi, another friend of the house, was featured in the ad campaign.
WomeninMarketin gucci Please bring the lovely Massimo to Singapore 🙏