Brands hope to cash in on Clubhouse audio app frenzy

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Last month, during a live game show on audio-chat app Clubhouse, tech entrepreneur and investor Noah Lichtenstein and his co-hosts handed out $3,200 in prizes funded by Square Inc-owned payment company Cash App, which sponsored the event.

FILE PHOTO: The social audio app Clubhouse is seen on a mobile phone in this illustration picture taken February 8, 2021. REUTERS/Florence Lo/Illustration

Brands are experimenting on Clubhouse in wide-ranging ways without a playbook. Some companies are offering money to well-known Clubhouse creators to sponsor their audio rooms. Others see opportunities to generate free buzz or get live feedback on their products, Clubhouse hosts said. Restaurant Brands International Chief Executive Jose Cil used the app to take questions ranging from how he entered the restaurant business to the similarities between fast food chains and fine-dining establishments, all while in the back of an Uber, said Duncan Fulton, chief corporate officer at RBI.

“I’m telling to just jump on,” Goel said. “Gen Z and younger millennials want to know who’s behind the scenes at these companies.”

 

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