, who'd been following us for a while, asked if we needed another makeup artist. The energy on set was wonderful.”Jasmine Ataullah, nails by Hazy Ldn.Using a mainly female team, photoshoots were designed to meet the needs of the fellow Muslim models, not only providing prayer spaces and halal food, but art direction and styling that reflected the concerns of the people being photographed.
The result was a number of arresting, sophisiticated portraits of young women and non-binary people that are striking if only for the sheer variety — young Muslims posed with eyes closed or staring down the camera lens, but always in dialogue with the viewer. They were invited to exhibit at London’s prestigious, a monthly evening programme for contemporary art and culture, and later worked with brands such as Glossier, Nike and Converse.
Khan emphasises that the ethos of the collective has been driven by her fellow founder. “Alhamdulillah , Zeinab has always really pushed this within Muslim Sisterhood — to not focus on the negative. We need spaces where we can have difficult conversations, but more importantly for our community, we need spaces where we are celebrating our identity and carving spaces of joy.