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‘You think: are we really doing this?’: how TV’s strangest shows get made

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Who green-lit The Masked Singer, or dreamed up a dating show about Prince Harry? Insiders reveal how madcap ideas go from page to small-screen sensation

,” she says. “You go through this period, but what you’re really searching for is something else.” Webb-Lamb says her favourite part of the job is banking on innovative, risky ideas. “You have to trust your gut at the end of the day, and you have to do that knowing that sometimes you’re going to be wrong.”

 

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