With big-budget blockbusters like “Wonder Woman 1984” and “Mulan” launching simultaneously online and in theaters, streaming has “pushed into its own white space” and is unlikely to vacate that space any time soon, according to Ampere Analysis’Speaking during a European Film Market opening session at Berlinale, Bisson outlined some of the major tremors which have shaken the global film and TV industry over the last year.
“Given the meteoric growth of certain streaming platforms like Disney Plus, it could still make sense to push some theatrical releases exclusively towards those streaming platforms. As is often the case with these things, the answer probably lies somewhere in the middle,” Bisson said.
“Where pay TV has grown, it’s largely now coming from streaming services, and where the free two-hour advertising market has maintained its situation within the wider windows, it’s due to online video advertising,” he said.that there might be a little pull-back on the streaming front post-pandemic, Bisson believes that we have “hit a pivot point.”
In a previous report, Ampere flagged Belgium, the Middle East and Eastern Europe as being underserved for originals from a Netflix perspective, and sure enough the streamer has made pushes in those markets of late.
TL;DR describes “direct to video” concept
This is what was discussed many times but was regularly rejected by exhibitors, instead of the fixed theatrical window, needed to be flexible to the individual film and variable depending on how it performs, PVOD after 17 days for flops and 30-45 days depending on how successful
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