Elie Maroun, CEO of the Grey Space Group, has launched “The Crew League” television series in partnership with Revolt TV.Those are the words music industry veteran Elie Maroun, 32, yells at a supporter while exiting Soho House Hollywood. Supporters respond back, “Always, my boy!” Maroun, a former Atlantic City party promoter-turned-manager for Sean “Diddy” Combs is the founder of the music non-profit Music Beats Hearts and CEO of the Grey Space Group, a brand management firm and tech incubator.
Nick Tran, head of global marketing at TikTok, believed in the vision and wanted to support it."The music artists and athletes on TikTok have touched so many people across the country and around the world,” says Tran. “Our partnership withcelebrates the long-standing connection between basketball and hip-hop and how this community is driving culture on the platform."will debut as an episodic series on Revolt TV.
As a former “crew” member, Elie knows all too well how often the members are not as highlighted as the spotlighted figure. Managers, publicists and friends play a supporting role but are seldom given the spotlight. The Crew League is setting out to change that, allowing crew members to also get their shine during games.
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