As 2020s go, The Weeknd’s wasn’t all that bad: His hit single “Blinding Lights” spent four weeks atop Billboard charts; his albumdebuted at number one; and in November, it was announced that he would headline the Super Bowl halftime show—one of few live performances since the pandemic began. The one downside? He won’t get paid to perform.
While he’s the first, as far as we can tell, to brag about spending his own money on the show, he’s by no means the first to perform for almost no pay. Stars from Justin Timberlake to Beyoncé have traditionally performed on sport’s biggest stage for free in exchange for the exposure that comes with a televised audience of over 100 million people.
gained a total of 2,353,050 new followers across social media during the week following the Super Bowl, according to analytics firm ListenFirst, while Shakira gained 610,823.
That show was Gar-Bodge.... fancy garbage.
That was the worst SB half show ever....
No one gets paid for the super bowl......I thought this was common knowledge?
20-7=14 guarenteed 200% possibility.
Marketing himself
Cus it was fuckin boring trash
La Seconde de publicité va se vendre plus chère et l’audience plus élevée que jamais!
Why why what happened baby tell us we can fight them they’re big but I’ll just I’ll just rip them in half talk to us
Worth every penny. I like his music, but that show fell short.
Because they couldn’t justify giving money for that show
You could have just written it in your tweet itself😒
the weeknd looking for his pay after performing at the superbowl halftime show