Frito-Lay plans three Super Bowl ads to highlight new products and football stars like the Manning brothers

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Frito-Lay Super Bowl ads to highlight new products and football stars like the Manning brothers

The ad with the NFL players will be a portfolio spot running just before the Feb. 7th game's kickoff at Raymond James Stadium in Tampa, Florida. It will be part of a broader marketing campaign from Frito-Lay launching ahead of the game, but the company declined to provide details or timing. The other two will run during the game.

While Super Bowl LV may look different than the 54 earlier championship games because of the pandemic, the company said it still expects the broadcast to be the most-watched event of the year, and a priority for the company's marketing plan. Frito-Lay said snack consumption has seen a major gain during the Covid pandemic.

 

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Meh Fritolay

Fritolay The Mannings are good humored.

Screw these guys and A-Fraud too. Go Sox! Go Pats! Take your chicken parm and stick it.

Peyton Manning is the greatest thing to ever happen to commercials.

All I care about is Shakira. She will be the halftime show again right?

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