‘Strongest Delivery Man’ yields key marketing lessons

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'One of the new things I discovered is that food deliveries in South Korea involve using the restaurants’ bowls and dishes, instead of “styropor” packaging.'

Here are marketing lessons about “Strongest Delivery Man” that I would like to share.

Beyond just delivery, provide “extra” good service. If your brand purpose is “Be Nice,” you can help fix a jammed photocopier, help a staff member make a decision, even provide a short entertainment number for bulk orders when needed. Be analytical as well as critical. Know who has the motive to cause your downfall, and how they can make it happen.

 

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