Why streaming sites became 2020's concert venue

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As the pandemic brought most live concerts to a halt in 2020, audiences increasingly saw top artists turn to streaming sites to share their music and their stories.

In the past year, Beyoncé, Taylor Swift, Justin Bieber, Shawn Mendes, Ariana Grande, Bruce Springsteen and the Beastie Boys are among the artists who released visual films or intimate documentaries about their music on Disney+, YouTube, Netflix and Apple TV+, respectively. Billie Eilish is set to join them with her own Apple documentary,"The World's a Little Blurry," in February 2021. Amazon will air a documentary about Rihanna, directed by Peter Berg, in July 2021.

"No, they're not going to make as much as anywhere near what they would make on tour, but by the same token, going on tour is a huge expense, they employ hundreds of people. It's a really big production. A movie is something, certainly it's more involved than just sending a simple thing on social media, but it's cheaper than launching a major national or international tour."And audiences have come to expect more intimacy with the artists they support, Farber said.

 

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