The beverage space continues to be a hot area for enterprising actors and musicians, with plenty of new players getting into the category this year. Will any of them strike it big like George Clooney and Rande Gerber, who sold their Casamigos vodka brand in 2017 at a valuation of around $1 billion? We’ll see what the new year has in store.This past summer, Cameron Diaz launched her organic wine label Avaline in collaboration with Who What Wear founder Katherine Power.
The rapper doubled down in the beverage space a few months after his wine launch. This fall, 24 years after Snoop released his iconic single “Gin and Juice,” he introduced the gin brand Indoggo. One can only wonder: what took him so long to get in the game?The country music singer teamed up with Constellation Brands to launch Two Lane American Golden Lager.
This looks amazingly sexy.