I'm A Celebrity finalists Giovanna, Jordan and Vernon 'will make MILLIONS' after success on the show

I'M A Celebrity's biggest stars are in line for a mind-blowing payday, according to a PR expert.for all the latest updatesCredit: Rex Features

But even the runners up, second place Jordan North and third Vernon Kay, are in line for six-figure deals, according to Mark Borkowski. Despite Ant McPartlin and Dec Donnelly joking about the show's disappointing prize of "zero pounds", the reality is sure to be very different.: "This series has been huge because of lockdown so there have been more viewers than normal and I think they can all do well.

“If there are opportunities on the other side once they come out, brands will look at the audience and how big it is and that makes them more recognisable as such.Happy-go-lucky Vernon kept smiling - even during the most gruesome trials“The earnings of all these three with long-term TV options and working with brands is absolutely huge. We are talking deals worth six figures.”, 30, who is a Radio 1 DJ and one of the lowest-profile stars this series.

But after winning over the hearts of a nation after going from throwing up on the very first challenge to breezing through a cage of snakes, he is predicted to be a "very big winner" financially.

Good for them.

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