The Season 3 premiere date was revealed as a message within an image of the Lakeside Clunker Board from Hinzelmann’s shop, referenced within author Neil Gaiman’s novel on which the show is based. In addition to sharing that image, Gaiman, who also created the show and serves as executive producer on it, wrote a letter to the fans, in which he addressed the timeliness of the forthcoming season’s plot, which is set to include more of a focus on immigrants and diversity.
“America must be for all of us, and ‘American Gods’ must reflect that,” he wrote. “This season truly feels as if it does. It’s full of drama and emotion, the very real and the utterly strange, and it features some of the finest performances the show has yet seen.” Starz also announced that leading up to the Season 3 premiere, the network will host a weekend-long marathon of the first two seasons. The first eight episodes, running back to back on Jan. 9, beginning at 12 p.m. Then on Jan. 10 at 12:20 p.m., the second season’s eight episodes will air, leading directly into the Season 3 premiere at 8 p.m.When we embarked upon making Season 3 of “American Gods,” we had no idea how timely it would turn out to be.