"Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music," said UMPG chairman and CEO."I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, [TDE founder and CEO]Added Tiffith:"Kendrick and I are excited for our new partnership with Jody Gerson and UMPG.
In 2018, Lamar was rumored to be eyeing a new publishing deal at the expiration of his agreement with Warner/Chappell Music. At the time,
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