that despite Trump’s relentless self-promotion as a billionaire, his core business had suffered $90 million in net losses in 2004 — the yeardebuted. Once the show launched, he started paying taxes for the first time in years.
“He had a name brand. He also had a personality,” says another executive of that era. “When they shot it and we saw the boardroom scene, we fell over backwards. We thought we struck gold. From a creative standpoint, he was money in the bank.”only for its 2004 inaugural season but he was such a success in the role that NBCUniversal naturally wanted to keep him. He didn’t make life easy. “Trump was always a nightmare,” says a network insider. “He tried to get the showrunners fired every other day.
Network execs told Trump that made no sense. “The tasks were sponsored by Fortune 500 companies,” says one. “Those sponsors paid a lot of money and he made a lot of that money. [But] it was one of those irrational requests. 'I don't care. There needs to be more about the boardroom. Everyone tells me the boardroom is the best part.’ Firing was the highest rated part of the show. He'd hold onto that, thinking you could re-create that for 40 minutes.
In 2006, Trump tossed his employees who served as boardroom advisers on the show, George Ross and Carolyn Kepcher. Ivanka replaced Kepcher while Don Jr. replaced Ross. “He had been trying to push them in there for a while,” says a network veteran. “George was getting so much attention. He became such a big character in the show. Trump got really jealous and pushed him out. Everyone was so upset. We all talked about the fact that Trump was jealous.
CaslerNoel
The way NBC still enables him. boycottNBC FireChuckTodd
That’s called PSYCHOPATH
FOR THOSE WHO FOLLOW READ----
Kudos, great article by Masters/ Goldberg!
Hollywood reporter be like shit Biden scandal, must push orange man bad right away
As they say in showbiz “He’s All Washed Up” The “Joan Rivers Act” he stole has become tired🙄🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱🥱
BoycottNBC
😶 Trump didn’t see why his candidacy OR EVEN HIS PRESIDENCY should make a difference.
Oh Nice NBCNews, Now just get MattLauer to Host and THAT would be the SHOW of SHOWS !