. In 2020 he’s still making waves, but the intimate nature of today’s awards shows allows him to play an active part beyond the getting-ready process. Roach was seated with his muse and her family as she picked up the Emmy award for best actress in a drama, the kind of full-circle moment that could only happen at a virtual show.
As the man behind the long-running celebrity gossip site, JustJared.com, Jared Eng has a unique understanding of what works online. Fifteen years of feeding the internet’s desire for red carpet content and having access to all the data and metrics that go with that is helpful when you’re making decisions about what your young Hollywood clients ought to wear.
In between styling Justin Bieber, Tracee Ellis Ross, and Sarah Paulson, running two clothing brands, and helming a creative studio,is using her influence to keep politics and social reform top of mind.
Each stylist has had their way of adjusting, but the changes they’ve made individually speak to the wealth of new opportunities the digital format provides. With dress codes banished, celebrities are now willing to make bold sartorial statements and timely political ones. Eventually, the old step-and-repeats will return. Still, the current willingness to utilize the world’s interest in glitzy events to do more than push products is likely to be permanent.
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