, the head of Italy’s TV producers’ association APA, about the issues producers in Italy face, including COVID production protocols, a drop in TV ad revenue, and establishing new rules of engagement with the streamers.
Between July and December we expect the value of production spend in Italy to total roughly €120 million . There are currently dozens of open sets. How is the EU’s recently approved Audiovisual Media Service Directive that sets a 30% local product quota for all streamers going to impact what they do in Italy?
Can the business model between Italy’s producers and Netflix and other streamers be dictated by the way the Italian parliament implements the AVMS directive?
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