Perhaps Netflix would do a deal for some of its films, a variant on its Oscar season strategy of the past couple of years.
That approach brought extra attention during awards season to those films, and helped signify Netflix as a place that not only offered lots of content, but some really good stuff too. That leaves Amazon, which has a fair number of original movies and even more series, and importantly may have other, broader goals that also could be met with a clever theater deal.
And obvious opportunity would be to install one of those automated storage lockers you can find at many Whole Foodsstores, allowing easy pickup of Amazon packages while seeing a show. And of course, there’s no way Amazon turns down the chance to sell movie tickets and concessions through its online store.
I’ve been saying this. Movie houses will some day be just an optional place to watch trending stuff in better digs. The huge blockbuster release era is ending.
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