called Twitch a"companion platform" in a press release, saying that"we are both passionate about helping creators make a living through their audiences online, on their own terms." Indie artist mxmtoon, an avid gamer herself, said that she participated because"I know how much my own audience loves to listen to music alongside me, and the thought of allowing other creators the opportunity to have access to my music was extremely exciting.
To help deliver on its promise of exposure, Twitch is adding a new, clickable button to streams that incorporate Soundtrack which will display the song being played and allow users to open the song in a separate streaming service.
The deals cover uses of full songs in livestreams worldwide, but not in clips or other archived versions . That's why whenever a user incorporates Soundtrack by Twitch in a livestream and then archives that livestream, Twitch will now automatically drop the audio signal from the archived version.
Twitch does have licensing deals with performing rights organizations like ASCAP, BMI and SESAC, and frequently works with the music industry on activations like virtual album release parties, artist channel launches and virtual festivals. But the debut of Soundtrack -- and its touting of partnerships with the independent music community -- indicates that Twitch remains hesitant to come to the negotiating table with major labels over broad music licenses for the platform.
Twitch .Twitch is giving users a new way to avoid copyright takedowns when using music in their livestreams -- and it doesn't involve licensing deals with major record labels.
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Source: RollingStone - 🏆 483. / 51 Read more »
Source: RollingStone - 🏆 483. / 51 Read more »