See Iggy Pop, A$AP Rocky and Tyler, The Creator in Gucci’s New Campaign

, dancing, eating and hanging out in a series of typically eclectic Gucci outfits: think leopard print suits, monogrammed knitwear, 1970s-style sunglasses, colourful accessories and plush outerwear.Alessandro Michele

. “This is another chapter of this journey. With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange.”

Creative Director: Alessandro Michele. Art Director: Christopher Simmonds. Photographer/Director: Harmony Korine. Hair: Paul Hanlon. Make-up: Thomas De Kluyver.

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