Jesse Collins becomes the first Black producer of the Super Bowl halftime show

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Rapper Jay-Z and his Roc Nation entertainment and sports company have named Jesse Collins as executive producer of this year's Pepsi Super Bowl Halftime Show.

If the resources of the NFL are utilized to improve the lives of minorities, does it really matter if Jay-Z and league are making money on top of it?

Despite past controversies, Collins signing onto the show marks a historic turning point, both for the league and for the producer.” and “Real Husbands of Hollywood.”that he sees a current renaissance in Black art — one that is here to stay. “This is not some affirmative action type of situation because at the end of the day, we are great storytellers, great actors, actresses, directors,” Collins said. “And we’re creating content that’s reaching audiences previously ignored, and a lot of it is crossing over. So, from a business standpoint, it’s going to make sense, and I think that we might look back at this 20 years from now and say, ‘This was a pivotal moment.

As yet, no artists have been signed for the halftime show during the game set for Feb. 7 in Tampa, Fla.Get our revamped Envelope newsletter, sent twice a week, for exclusive awards season coverage, behind-the-scenes insights and columnist Glenn Whipp’s commentary.

 

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JesseCollinsEnt I hope you do a better job than you did for your HBCU show!! You disrespected SGRho !!!

Cool...so rap music?

He's barely black

Don’t worry white ppl, us black ppl are just a trend right now. You will have your boring half time show back soon.

why not an Asian ?

Yay

Yeah, he seems oppressed. Thrilled to see him overcome all that bigotry he must’ve overcome.

Whatever keeps Coldplay off that stage is fine.

And nobody gives a shit soon they will run everything into the ground

Hopefully he’ll do better than the last couple of years shows.

Why does it matter that he’s black?

ISAIAH 40 : 31 But those who trust in the LORD for help will find their strength renewed. They will rise on wings like eagles, they will run and not get weary, they will walk and not grow weak

Cool?

PR

I AM JESUS ​​CHRIST AND I DO NOT SUPPORT RACISM !! DONALD TRUMP IS THE DEVIL, TRUMP IS THE OLD SERPENT 'THE DRAGON'. I WILL DEFEND AFRO-AMERICANS !! I CAME TO KICK THE SNAKE'S HEAD. WHO VOTES IN ('TRUMP DEVIL') GOES TO HELL. APOCALYPSE of the 'Revelation of the Bible......

good

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