In Paris, a fashion eco-system on edge as shows disappear | Malay Mail

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PARIS, Sept 28 — When Swedish fashion brand Acne Studios last hosted a catwalk show in Paris in January, it ordered dozens of vegan-friendly rice bowls from cafe owner and caterer Pearlyn Lee for models and crew to pick on backstage. Those types of orders have all but dried up since the pandemic...

French model Tiffany Fournier poses for a digital presentation as part of the spring/summer 2021 collections for the Polish fashion house La Metamorphose, in Paris, France September 26, 2020. — Reuters pic

Even as some of the world's biggest brands return to Paris today, few are planning physical shows, a blow for make-up artists, lighting specialists, caterers and hundreds of other businesses in fashion's eco-system. None of Mephistopheles' 14 most regular customers are staging full events next week. In a normal year, each event would have cost at least €30,000 to €40,000 .Film sets and photo shoots

The palatial venue has also been reinventing itself, upgrading its systems to lure companies wanting to livestream events from its ornate rooms, site manager Valerie Taieb said.

 

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