INTERVIEW: How Airtel 444 advert threw me into limelight - Singer, Lade

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Lade: The lyrics were already penned down. I liked it, I enjoyed it and I personalised it. I put myself into the lyrics because that was what would bring...

I was not surprised when I was called up as the winner because I knew I worked hard for it. I reached out to a lot of people to give me hints on how to pick my songs for competitions. I reached out to some people that have been on project fame a long time ago. I had full knowledge of what I was doing at that time, not like the winning came as luck. It was properly planned and properly prepared for.

I didn’t really feel good about it, but now, I can say I feel better. I still want more people to know about it and I know they will, definitely. I have not met her, I really like her, I love her music and of course, I’d love to do a collaboration with her.It has opened a lot of doors. I have met a lot of people because a lot of people come in and out of the studio I work at. Whenever I am introduced as the voice behind 444, people are like oh wow and before I know it, we’ve probably exchanged contacts, gotten follows on Instagram and we just become cool like that.

Then the challenge of meeting the right people, in terms of people that will promote you is like a big challenge for every upcoming artiste out there. Pushing on your own is good but pushing with an agency is easier than when you do it on your own. Sometimes, the grace of God on somebody’s life, you might just do one song and you are out there. Definitely, the challenges are expected but I thank God, they are not more than what I can handle.

 

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