Apple buys ‘Cherry’ from ‘Avengers: Endgame’ directors

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Apple has purchased “Cherry”, the first film directed by the Russo brothers since their all-time record grossing “Avengers: Endgame”, in a major deal expected to boost the new streaming service’s Oscar hopes. | AFP

Speaking at last year’s Comic-Con fan convention, the filmmaking brothers described the project as a “mature” and “complicated” look at the US opioid crisis set in their hometown of Cleveland, Ohio.

“It’s touched our families, the crisis, so it’s a deeply personal movie for us,” said Anthony at the time. “Joe and I are now in a position now where we can get those movies made, and we want to use that sort of capital that we built up,” he added. The brothers directed four Marvel superhero movies, three of which grossed more than $1 billion. Their fourth, “Avengers: Endgame,” last year surpassed “Avatar” to seize the all-time box office record of $2.798 billion.The coronavirus pandemic has seen major productions delayed, and theatrical releases postponed by a year or more, potentially benefiting streaming platforms.

Hollywood’s motion picture academy pushed back the Oscars by two months to allow more films to compete.It eased some eligibility rules, allowing movies that skip the big screen and appear on streaming platforms to contend this time around.

 

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