Opinion | The “Great British Baking Show” is becoming less and less “British” every season

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Opinion | Emily Bootle: The 'Great British Baking Show' is becoming less and less “British” every season. - NBCNewsTHINK

Mark Bourdillon / Love ProductionsThere are many embarrassing things about being British. There’s our excruciating, prolonged exit from the European Union, for example. Our. Our traditional cuisine leaves much to be desired . It’s actually very British to be embarrassed, which is in itself embarrassing. It’s also embarrassing, and British, to talk about things being “very British.

Want more articles like this? Follow THINK on Instagram to get updates on the week's most important cultural analysis That said,“Bake Off” has been around for more than a decade. It would be foolish not to admit that it has become a sort of institution. When the first episode of Season 11 aired in the U.K. on Tuesday evening , it attracted a— three times as many as the prime minister’s speech on the new coronavirus restrictions that immediately preceded it on Channel 4. The national restrictions in the U.K.

In America, “Bake Off,” I fear, has become even more symbolic of Britishness than it is at home, though I wonder if its transition from the slightly haphazard amateur talent contest it was in 2010 to the big shiny brand it is in 2020 has slipped under the radar for viewers unfamiliar with the nuances of British culture. It pains me to think that twee references to cake are making the wrong impression. So, allow me to explain what is just “Bake Off,” and what is actually British.

This new season offers plenty of classic material, the potency of which seems to increase exponentially year on year. What was once an occasional and cheeky reference to a soggy bottom is now a loaded wink to camera. What were once perfunctory tea towels are now a self-aware symbol of country coziness. To the American viewer, all this may seem like genuine British quaintness, but know it is calculated. “Bake Off” may seem innocent, but it knows exactly what it’s doing.

 

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THINK Someone shouldn't be paying her for an opinion. Its actually hurting your news outlet. Unsubscribe permanently.

THINK It's not worth reading anything from someone who doesn't get black pudding sorry...

THINK Ładny zestaw

THINK Perhaps these two dishes will make the show more British.

THINK 4 white middle aged affluent people hosting and judging a cake competition...what’s not British about that!

THINK Kinda like the media telling the people the truth!

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