’s catwalk shows have always been expressions of the designer’s community, which is particularly tight-knit: models are often friends, or muses; she works closely with her sister, Alice Goddard, a stylist; and the mood often suggests festivities . “I think for me the fashion show is really, really important,”. “When I start thinking about the collection, I’m picturing it; I’m picturing what the show is going to be like at the same time as I’m designing everything.
Despite this, Goddard remains upbeat: “I hope it makes people happy,” the designer says of the collection, which began with photographs of the art collectors Giuseppe and Giovanna Panza, surrounded by artworks by Claes Oldenburg and Yves Klein, and was conceived while still in lockdown. “I obviously had days in my pyjamas but the more effort I made each day the better I felt.
Here, in a conversation held in the run up to the show, Goddard explains the joyful Spring/Summer 2021 collection in her own words.“I have always been obsessed with Villa Menafoglio Litta and Giuseppe and Giovanna Panza’s art collection. Years ago I found images of them sitting in their ornate Italian Villa in the 1950s surrounded by Claes Oldenburg papier-dresses and Yves Klein. I love the textures and contrast between modern mess and traditional lines.
“I do feel disappointed not to be showing, I love the whole stress of a show. It’s the only way I think you can get those six months of hard work out of your system. I loved the idea of doing a small salon show in our studio, I wanted people to see where and how we worked, even if it was only a handful of people. I liked the idea of the people who came to see it remembering it and talking about it.
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At London Fashion Week, Designers Prove That Not Even A Pandemic Can Quash Their Creative SpiritFrom Molly Goddard's collaboration with UGG to designers' messages of hope and joy, here's everything you need to know about londonfashionweek
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