Even in normal times, predicting the Grammys’ album of the year category can feel like trying to guess where lightning will strike. Great albums released early during the eligibility window can fade from memory, and the recently increased field of eight nominees means plenty of dark horse entries can shake things up.
“The thing I’m looking for most, which is the trickiest thing this year, is impact,” says Recording Academy member and Grammy-winning songwriter-producer Mark Batson . “It’s going to have an asterisk for me because there’s not much music reflecting what’s actually going on in the United States albumwise.”
Part of that comes down to timing: The major artists most likely to create a body work that speaks directly to the pandemic or the Black Lives Matter protests haven’t had the time to create it yet. Even so, a management/publishing executive and voting member tellsthe industry cannot settle for “business as usual” this time.
The diversity of winners particularly has come under fire in recent years, as back-to-back ceremonies spawned hashtags like #GrammysSoWhite and #GrammysSoMale. And while Batson says he still votes with quality in mind, the events of 2020 are hard to ignore. “A hundred and eighty-five thousand people have died [from COVID-19], and we have public executions that we’re watching again and again,” says Batson.
While voting dont be xenophobic and racist
Bts map of the soul 7 sold over 6 m
Folklore deserve 😘
MOTS 7 is the winner💜
the way nobody cares about the Grammys anymore 💀
We don’t care
MOTS 7 has to win
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