. 'I love contrast. I never really love when you see a palette and all the colours are too similar. It’s just easier to have a lot of options, and for our first designated lip product, I wanted it to be fun and have great functionality.'Sleek and clean against bare skin, nothing brightens like a red lip. The fiery reds at Jason Wu, Ralph & Russo and Brognano are a joyful alternative to moodier hues elsewhere.
‘Bright reds are just more fun!’ says Jo Martin, international make-up artist for Paul & Joe. For Jo, the perfect red is more about intuition than colour theory: ‘Go with a red that makes you feel happy.’ Global make-up artist for L’Oréal ParisVal Garland suggests applying straight from the tube: ‘Press and smudge the lips together to diffuse the edges. It keeps it from looking retro.'
TOP TIP: Wear with post-facial skin; almost bare. Mix a drop of face oil with concealer to take down any redness while maintaining the glow.