A handout still image from the keynote video released by Apple inc. shows Apple CEO Tim Cook kicks off a special event at Apple Park in Cupertino, California, on September 15, 2020. – Apple on September 15, 2020 said it is packing TV, music, news and more in a subscription bundle as it increases its push into services tied to its iPhone “ecosystem.
The subscription bundle highlights Apple’s efforts to put more emphasis on digital content and services amid a sluggish global smartphone market. The Fitness+ service introduced by Apple is tied to its smartwatch line-up, which was enhanced with a Watch SE at $279, a price lower than that of its flagship wrist devices.
Apple touched on roles its smartwatch, services and iPad in working or learning remotely and staying healthy as the pandemic continues to disrupt people’s lives.
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