Ultimately, the $200 million tentpole was released on September 4 as a “premier access” title costing $30 to subscribers to Disney+, with some select theatrical engagements in parts of the world. Appearing online at the Citi 2020 Global Technology Conference, McCarthy revealed that research on mixed consumer sentiment toward returning to movie theaters during COVID-19 played a key role in decision-making.
“We know what the statistics are on consumer behavior when people are asked, ‘Would you go to a theater?'” she said. “It’s gone up a bit in the last month, but a lot of that has to do with what demographic you’re in. In general, if you look at that research, you’ll generally see that older people are less likely.
Asked by moderator Jason Bazinet, a veteran media analyst with Citi, about initial results from the release, McCarthy said only that executives are “very pleased.” She said more information would come out in November when Disney reports its next quarterly financial results., McCarthy assessed the nature of the recovery for Disney as it tries to ramp back up across many areas wiped out by“These are unprecedented times,” she said.
antovolk Well those of us who don’t have movie theaters BUT do have cinemas, ie...EUROPE!!!! We European exhibitors had a readymade audience waiting but DisneyStudios didn’t look past their Hollywood back door
Do we have any data yet on how many people purchased the title?
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