This follows a racist online advert by the Unilever brand which sparked outrage and protests across the country after it labelled black, natural hair as “dry and damaged” and blonde, straight hair as “fine and normal”.Some welcomed the decision, particularly the support for local hair care products, while others said removing the brand from Clicks shelves should be a start as they want a total ban of the brand.
TRESemmé apologised about the discriminatory advert . The company said it will investigate how the advert was approved and was not picked up. “We are very sorry the images used in a TRESemmé SA marketing campaign on the Clicks website promoted racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and range of solutions that TRESemmé offers, but we got it wrong.”
Clicks stores will remain closed on Wednesday as they continue to be affected by EFF protests. The retailer on Tuesday saidTresseme must be removed from all the shelves in South Africa not only clicks, any shop selling their products is racist by association.