Created by Master Perfumer Dominique Ropion, the fragrance has notes of bergamot, geranium, lavender, vetiver and sage. As “the olfactive equivalent of black jeans and a white tee-shirt,” the fragrance offers a rock n’ roll take on the classic family of perfume known as fougères.
Musician Adam Levine was a previous face of the fragrance so Kravitz is in good company but what he seems happiest about is joining the ranks of a brand for which his daughter, actress Zoë Kravitz, is also an ambassador. “For once I get to follow in my daughter Zoë’s footsteps as a brand ambassador. I love that,” he said in a statement.
Stay tuned for the campaign, photographed by David Sims, and the accompanying fashion film, shot by Anton Corbijn.
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