To help with this, the company will be adding pinned Tweets and descriptions on trends to help explain why something is trending.
The company said last year alone a large number of users started asking ‘Why is this trending?’ That question alone was actually tweeted over half a million times. Twitter says it should be easier for users to understand what is being said immediately. And to help with that, the company will have a representative tweet pinned to some trends to help users with insight about a trend right away.
A combination of algorithms and the companies curation team will determine if a Tweet represents a trend by evaluating if the Tweet is reflective of the trend and popularity. The company says the algorithms are designed to identify representative Tweets that are not potentially abusive, spam, or posted by accounts trying to take advantage of their system.