Rolling Loud Will Air Virtual Music Festivals Exclusively on Twitch

For Rolling Loud, founded in 2015, the partnership represents a further push to expand their business beyond physical festivals. Some of the previously more ancillary parts of its business like digital ventures and merchandise have been steadily growing. “We’re gearing up on merchandise, becoming more of a lifestyle brand with creative content, but what we’re known for is concerts and that’s what we’ll continue to do,” Zingler says. Cherif adds: “Post-Covid, It’ll be more of a blend.

The festival shows will be free on Twitch, and Rolling Loud is offering elevated experiences to its subscribes for $5, $10 and $25. Though almostto offer the most interactive digital experience on the market, the Rolling Loud co-founders say their concerts would offer unprecedented interactivity for fans and artists by employing similar tech to the NBA’s bubble games, where virtual fans make up the crowd so that artists can see attendees’ faces.

“A lot of these livestreams we’re seeing aren’t a two-way street, they aren’t an energy exchange,” Cherif says. “Fans don’t have any verification that the artist is seeing what they’re doing. We’ll have a screen facing and simulating the crowd along with the chat, and artists will be carving time out of their set to engage with it.”

Asked about monetizing the shows, Zingler says the upcoming festivals aren’t about making money but rather providing content for fans in a time of no live music and encouraging them to stay indoors. But Cherif says he sees Rolling Loud eventually making good money through shows like these.Twitch is quickly becoming a prevalent partner for artists and music companies looking to break into the digital space.

Can’t wait to spam “Freebird” in the chat

THIS IS BIG! RLonTwitch

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