Most people would be content with one achievement and one career path. Not Sarah Cheng-De Winne. To describe it means rolling off a list of professions that most can only imagine having: entrepreneur; singer-songwriter; producer; emcee and host; brand strategist; photographer; florist; radio DJ.
My definitive moment was the year I turned 15. I took part in the school Talentime back in Methodist Girls’ School and won both the solo and group categories. That same year, I was also given an opportunity to be a lead student presenter-singer at the annual school concert alongside an alumni figure. That was probably the year I started to intentionally develop more of a solo voice after being in choirs for nine years.
That allowed me to do things like pick my kids up after school in the middle of the day. I’m grateful for the flexibility in my schedule. But the reality is that balance is an illusion. We work very hard and are very intentional with our children. Recently, we’ve also realised the importance of having more time with our friends and are inviting them over to our house every fortnight at least. We also have extended family dinners on an almost weekly basis with my parents and siblings.
I have been creating music for 10 years now, and it’s been 99 per cent investment so far. But I believe that I’m at a transition point right now. We’re on the brink of many changes and exciting developments in technology and social media that will allow my music to reach more people than 10 years ago. I’m optimistic that someday, it will become sustainable! I’m not giving up yet. In the meantime, I am fortunate I have other pursuits.
We are extremely collaborative that way. I love it when everyone wins with great content. Eugenia of Nodspark and Ee-Ling of The Missing Piece were the first two female founders who agreed to be featured, and I’m so grateful they trusted me to make something beautiful with their stories. Product-wise, we’re the only phone sling brand that offers customisation and modularity with our NOIR, DAWN and NOIRLUX phone slings.
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