The impact of COVID-19 on fashion and retail has been immense, but people are still in the mood for something new—or at least something that feels like new. Secondhand purveyor The RealReal shared its annual resale report today, and it offers a glimpse into the minds of fashion-obsessed women in the middle of a pandemic. It may not answer the existential questions——at least not yet. But it does reveal how quickly we’ve adapted our tastes and behaviors, including what we wear.
Pop culture always influences what we buy, but our extra time on the couch united us around certain TV shows and social media moments. Who would have thoughtwould have anything to do with The RealReal? When the ESPN series premiered in May, demand for classic Nike Air Jordans jumped nearly 25%. Other TRR hits trickled up from TikTok, which gained
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Source: MarketWatch - 🏆 3. / 97 Read more »