The AT&T-owned entertainment company said Monday that it struck a new “multi-year” deal with the celebrated basketball analyst that will extend his reach beyond his regular duties on Turner Sports.
“Shaq is so critical to our success, and such a huge part of the heart and soul of our coverage,” said , Chairman, WarnerMedia News and Sports, in a statement. “We are lucky to be able to have him as part of our family every single day, and I am personally so thrilled to see that continue for a long time to come.”
Since AT&T acqiured WarnerMedia for around $85 billion in 2018, the company’s sports division – not the industry’s largest, but one to watch due to its lucrative rights deals with the NBA, Major League Baseball and the NCAA – has placed new emphasis on developing sports properties it can own outright. Earlier this year,
Turner Sports launched a celebrity-golf tournament with Peyton Manning, Tiger Woods, Phil Mickelson and Tom BradyO’Neal remains best known for his 19-year NBA career. The 15-time NBA All-Star was part of four NBA championship teams – three with the Los Angeles Lakers and one with the Miami Heat. He was inducted in 2016 into the Naismith Memorial Basketball Hall of Fame.
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